ALBUQUERQUE
Postcard 1950
Central Ave., Route 66, in Downtown Albuquerque. The Kress sign still remains. The KIMO recently erected a new sign that is similar to the one in the postcard.
At the time of this postcard, Downtown was still the center for shopping in the city. In another decade that would change as many of the department stores left Downtown to locate in new shopping malls in the NE Heights, like Winrock Mall. They featured plenty of parking near the new housing subdivisions being built.
The abandonment of Downtown had started earlier, however, when autos allowed people to move to new neighborhoods, like areas around the university. One of the earliest auto strip malls was Nob Hill.
Winrock Mall:
In 1961, Winrock Shopping center was completed as a joint venture between soon-to-be Arkansas governor Winthrop Rockefeller and the University of New Mexico on a sandy lot at the edge of I-40. The development included a covered shopping center (the first for Albuquerque and New Mexico) with Safeway, J.C. Penney, Fedway and Montgomery Ward. A freestanding movie theater and attached motor hotel opened in 1963.
The mall was built as an outdoor shopping hub with a screened canopy roof above the main stretch of the mall and acres of parking on all sides. This design allowed for a pleasant shopping experience in the dry summer heat as well as the cold high-desert winters. The 82 acre mall site was bounded by the busy I-40 freeway to the south, with off-ramps to Louisiana Boulevard to the west.
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