ROUTE 66: Freed Co

ROUTE 66

The Freed Co, Since 1920

The Freed Co. was an import merchandise store, located on Route 66 (Central Ave.), near the Kimo Theater. Some accounts list the store as opening in this location in 1920, while others credit the store to moving to this site in 1979.  It was run by two brothers--Philip and Max Freed. They were reported to have dressed alike and worked side by side, almost inseparable from each other. The brothers died within a week of each other in January of 1999.

Leba Freed runs the nonprofit Wheels Museum in Downtown, located at the historic Barelas Railyards.

The Freed Co. building is now used as a music venue.

Max Freed's wife, Marcia Hertzmark, was one of a small number of first women lawyers in New Mexico. According to the New Mexico Bar:

Hertzmark was one of the first women to graduate from the University of Denver Law School and was admitted to practice in New Mexico in1933. She finished first among those taking the bar in both Colorado and New Mexico. Hertzmark practiced law in Santa Fe and served as a law clerk for the New Mexico Supreme Court for a short time before moving to Washington D.C., to work for the National Labor Relations Board where she helped write labor laws. She had a hand in drafting the landmark Hatch Political Activities Act, which prohibits most federal employees from taking an active part in political campaigns. She returned to New Mexico in 1947 where she met and married Max Freed, of the Freed Co., and left professional life.