ROUTE 66: Kress Sign

ROUTE 66

Kress Sign

The Kress sign remains on Route 66 (Central Ave) in Albuquerque, along with curved plate glass windows and interesting architectural details, on an empty storefront in Downtown.

Kress department stores were a chain of Five and Dimes, similar to Woolworth's. They were in business from 1896 to 1981 and a precursor to modern day Kmart, Target and Wal-Mart. In the first half of the twentieth century Kress stores could be found on the mainstreets of hundred of cities and towns across America.

Samuel Henry Kress, founder of S. H. Kress & Co., used his fortune to amass the most significant collections of Italian Renaissance and European artwork assembled in the twentieth century. Works were eventually donated to 18 regional museums around the U. S.

Kress stores are noted for their architecture. Kress considered his buildings to be works of public art that would contribute to the cityscape. The Albuquerque store is listed on the National Register of Historic Places. Due to its ongoing vacancy, it remains in nearly original condition.

Notes the Historic Register nomination form, filled out in the early 1980's:

The Kress Building in Downtown Albuquerque is an unaltered 1925 Kress store displaying a standard storefront design developed by the S. H. Kress Company in the 1920's. It is the only such storefront in New Mexico and as such is of both local and state significance. It is possibly nationally significant as a virtually unchanged example of a major chain store's early attempt to achieve quick public recognition through the use of standardized design. In Albuquerque it is an extremely rare unremodeled pre-depression retail building.